TikTok is introducing a updated setting that allows them to cut down on the amount of AI-created media appearing in their feeds. This initiative comes as the company disclosed that it currently hosts more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global launch. This shift coincides with a increase in AI content, driven by new AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A considerable share of this material is deemed “AI slop”, a term for inferior, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that a lot of users like content produced via AI tools, ranging from computer-generated images to informative clips, and we intend to give people the power to see more or less of that, based on their own likes,” commented a company executive.
Scale of AI Content
The service announced that there are now 1.3bn videos on its app labeled as AI-generated. In total, more than 100 mn media items are added to the service daily, making AI-generated material a relatively small part of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the volume of AI-generated videos they view by accessing the “manage topic” option in the app and selecting “AI-generated content”. Additional categories that currently be modified under the setting include current affairs, style, cosmetics, and movement.
Content Labeling and Policies
The platform’s guidelines oblige creators to tag “realistic” AI-made content, and it forbids harmful fake videos of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
Additionally, the app will henceforth attach an “AI-made” tag to content created with its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This step is designed to stop users from trying to bypass the labeling process.
AI Literacy Programs
The platform is additionally establishing a $2 million AI literacy fund for experts and organizations to produce learning resources about responsible artificial intelligence. This project will benefit non-profit groups dedicated to teaching computer science.
Platform Protection
The platform has supported its moderation strategy, during controversy over proposals to cut jobs for a large number of safety staff in Britain. TikTok is expected to eliminate 439 jobs in its content moderation division in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most distressing content prior to it gets reviewed by staff. The company stated a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
